{"catalog_name":"World Products","variant":"c","item":{"handle":"wella-eimi-texture-touch-reworkable-matte-clay-75ml","title":"Wella Eimi Texture Touch Reworkable Matte Clay 75ml","category":"Hair Care","category_name":"Hair Care","category_gid":"gid://shopify/TaxonomyCategory/hb-3-10","product_type":"Haircare > Styling Products","vendor":"Perfume Shop S","price":"$18.99","currency_code":"GBP","availability":"in_stock","inventory_quantity":11,"sku":"I510744","barcode":"4084500585720","variant_title":"Default Title","selected_options":{"Title":"Default Title"},"description":"Wella Eimi Texture Touch Reworkable Matte Clay 75ml is a flexible, matte-finish styling clay from Wella Professionals' EIMI line. The lightweight formula provides medium hold, lasting texture and a natural matte finish — ideal for tousled, lived-in styles, textured crops and undone modern looks. The clay is fully reworkable through the day and washes out easily. About Wella Professionals EIMI Wella is a German haircare brand founded in 1880, recognised internationally as one of the largest professional hair-colour and -care houses. The Wella Professionals EIMI styling line is a salon-only range built around classic and modern styling techniques, with each product engineered for a specific look. Texture Touch is the line's reworkable matte-clay pillar. Hold and finish Hold: Medium — buildable, restylable through the day Finish: Matte / natural Texture: Adds visible movement and definition without stiffness Reworkability: Fully reworkable — combs back through the hair without flaking Wash-out: Easy to remove with shampoo Key benefits Provides flexible medium hold Adds visible texture and shape Matte finish for a modern, lived-in look Reworkable — restyle throughout the day Lightweight formula doesn't weigh hair down Who it's for Best for men and women with short to medium hair who want a flexible, matte styling clay for textured looks — particularly side parts, undone quiffs, textured crops and tousled styles. Suitable for fine, medium and thick hair types, and equally good for daily wear and dressed-up styling. How to use Towel-dry hair until just damp, or apply to fully dry hair for stronger texture. Scoop a small amount (around the size of a 5p coin) and warm between the palms. Distribute evenly through the hair, working from mid-lengths out for definition. Shape with fingers or a comb. Add a small extra amount to refine specific sections. Restyle through the day as needed — the formula stays workable. Specifications Size: 75ml Hold: Medium Finish: Matte / natural Brand: Wella Professionals Range: EIMI Texture Touch","image_url":"https://cdn.shopify.com/s/files/1/0717/6503/3235/files/Wella-Eimi-Texture-Touch-Reworkable-Matte-Clay-75m-6.jpg?v=1789682808","href":"/product/wella-eimi-texture-touch-reworkable-matte-clay-75ml.html","buy_url":"https://khan-home-decor-furniture-1999.myshopify.com/products/wella-eimi-texture-touch-reworkable-matte-clay-75ml","buy_url_source":"shops.shop_domain + product.handle","seller_name":"khan-home-decor-furniture-1999.myshopify.com","seller_url":"https://khan-home-decor-furniture-1999.myshopify.com/","return_policy_url":"https://khan-home-decor-furniture-1999.myshopify.com/policies/refund-policy","media":[{"url":"https://cdn.shopify.com/s/files/1/0717/6503/3235/files/Wella-Eimi-Texture-Touch-Reworkable-Matte-Clay-75m-6.jpg?v=1789682808","alt":null,"position":0}],"related":[{"handle":"american-crew-defining-paste-85g","title":"American Crew Defining Paste 85g","category":"Hair Care","price":"$16.99","image_url":"https://cdn.shopify.com/s/files/1/0717/6503/3235/files/American-Crew-Defining-Paste-85g-7.jpg?v=1789680842","sku":"J02681","href":"/product/american-crew-defining-paste-85g.html"},{"handle":"revlon-nutri-color-filters-3-in-1-cream-hair-colourant-100ml-shadow","title":"Revlon Nutri Color Filters 3 in 1 Cream Hair Colourant 100ml - Shadow","category":"Hair Care","price":"$4.99","image_url":"https://cdn.shopify.com/s/files/1/0717/6503/3235/files/Revlon-Nutri-Color-Filters-3-in-1-Cream-Hair-Colou-8.jpg?v=1789693263","sku":"L924858","href":"/product/revlon-nutri-color-filters-3-in-1-cream-hair-colourant-100ml-shadow.html"},{"handle":"revlon-uniq-one-all-in-one-coconut-hair-treatment-150ml","title":"Revlon Uniq One All In One Coconut Hair Treatment 150ml","category":"Hair Care","price":"$14.99","image_url":"https://cdn.shopify.com/s/files/1/0717/6503/3235/files/Revlon-Uniq-One-All-In-One-Coconut-Hair-Treatment-9.jpg?v=1789669383","sku":"H015052","href":"/product/revlon-uniq-one-all-in-one-coconut-hair-treatment-150ml.html"},{"handle":"loreal-professionnel-serie-expert-pro-longer-mask-250ml","title":"L'Oreal Professionnel Serie Expert Pro Longer Mask 250ml","category":"Hair Care","price":"$22.99","image_url":"https://cdn.shopify.com/s/files/1/0717/6503/3235/files/L-Oreal-Professionnel-Serie-Expert-Pro-Longer-Mask-5.jpg?v=1789685265","sku":"V321639","href":"/product/loreal-professionnel-serie-expert-pro-longer-mask-250ml.html"}]}}